• To help businesses and establishments adopt creative, smart and sustainable design models such that we are in line with the UAE’s national agenda toward a Cohesive society with a World class sustainable environment and infrastructure.
• To strengthen our local and international presence through strategic partnerships and targeted resource investments
• To Embrace creativity and technology as resources and tools for innovation permitting the exploration of interior ideas of complexity to be envisioned as a dimension of design excellence
• To integrate a cultural perspective in the study of interior and design concepts for diverse populations that considers tradition, value, culture and heritage in the development of future architecture & project spaces.
• To aid the UAE’s workforce in adopting a combination of directive and participative leadership such that the customer happiness index is achieved as a “constant”